Know, Show, Grow Your Brand

students-test.jpg

About

Meet Content, Defined.

ABOUT US

Add us to your team.

How do you stand out among a crowd of rival businesses? 
By knowing and showing what makes you different and better than your competition. 

 

While some marketing consultants start with logos and tactics, we purposefully build from the basics of strong branding:

 
 

KNOW

Understand who you are and what makes your business unique.

 
 

SHOW

Create compelling content to prove why consumers should choose you.

 
 

GROW

Attract new prospects and connect with past customers with effective marketing.

 

The Power of Brand Content

74% of B2B Buyers

Choose the first vendor that adds value and insight

90% of B2B Buyers

Say online content impacts their purchase decisions

60% of Customers

Are more likely to buy from brands they follow on social media

84% of Consumers

Say good marketing influences their buying habits

Our Values

In our positions as marketing professionals at non-profits, startups, and established businesses, we’ve worked with many outside agencies and consultants. The ones with the most impact shared behaviors and ideals that made them valuable partners. 

When we began Content Defined, we identified three pillars we craved as clients and now expect of ourselves.

icon_fit_blk.png

Fit

✓ Aligned with your priorities and budget
✓ Customized, tiered services
✘ Extras you don’t need or won’t use

icon_fair_blk.png

Fair

✓ Clear pricing for honest work
✓ Simple, understandable rates
✘ Hidden costs and fees

icon_foundation_blk.png

Foundation

✓ Built up from brand basics
✓ Start with messaging strategy
✘ Jump into tactics without a plan

 

Our Team

Lauren Young

Even with a strong, diverse background in all areas of digital marketing, Lauren's love of helping people shines through. Her past work experience runs the gamut — non-profits, ministries, large corporations, and small businesses — giving her a unique perspective into the challenges they face.

Expertise

Branding, Design, Email Marketing, Social Media, Video, Photography

Credentials

B.A. Marketing, Indiana Wesleyan University
Social Media Strategy Certification, Chancellor University
Adjunct Professor at Trinity International

 

Bryan Young

The resident "words nerd," Bryan's passion for brand messaging has helped organizations create meaningful connections with their customers. Non-profits, churches, ministries, one-person businesses, and global enterprises all have benefitted from his expertise in content strategy, creation, and publishing.

Expertise

Content, Branding, Websites, Email Marketing, Social Media

Credentials

B.A. English / Writing, Indiana Wesleyan University
UX Certification, Nielsen Norman Group
Email Messaging Certification, MECLABS Institute

“Content Defined are exceptional at capturing the essence of your communication needs, creating a multi-faceted execution strategy, and following through on every detail in the plan. They are easy to work with, understand the demands on a busy business owner’s time, and deliver on their promises. Most of all, where you’re trying to gain traction, they move the needle”
— Joe D’Alessandro, Founder / CEO, Strategic Hospitality Search