Know, Show, Grow Your Brand



Meet Content, Defined.


Add us to your team.

How do you stand out among a crowd of rival businesses? 
By knowing and showing what makes you different and better than your competition. 


While some marketing consultants start with logos and tactics, we purposefully build from the basics of strong branding:



Understand who you are and what makes your business unique.



Create compelling content to prove why consumers should choose you.



Attract new prospects and connect with past customers with effective marketing.


The Power of Brand Content

74% of B2B Buyers

Choose the first vendor that adds value and insight

90% of B2B Buyers

Say online content impacts their purchase decisions

60% of Customers

Are more likely to buy from brands they follow on social media

84% of Consumers

Say good marketing influences their buying habits

Our Values

In our positions as marketing professionals at non-profits, startups, and established businesses, we’ve worked with many outside agencies and consultants. The ones with the most impact shared behaviors and ideals that made them valuable partners. 

When we began Content Defined, we identified three pillars we craved as clients and now expect of ourselves.



✓ Aligned with your priorities and budget
✓ Customized, tiered services
✘ Extras you don’t need or won’t use



✓ Clear pricing for honest work
✓ Simple, understandable rates
✘ Hidden costs and fees



✓ Built up from brand basics
✓ Start with messaging strategy
✘ Jump into tactics without a plan


Our Team

Lauren Young

Even with a strong, diverse background in all areas of digital marketing, Lauren's love of helping people shines through. Her past work experience runs the gamut — non-profits, ministries, large corporations, and small businesses — giving her a unique perspective into the challenges they face.


Branding, Design, Email Marketing, Social Media, Video, Photography


B.A. Marketing, Indiana Wesleyan University
Social Media Strategy Certification, Chancellor University
Adjunct Professor at Trinity International


Bryan Young

The resident "words nerd," Bryan's passion for brand messaging has helped organizations create meaningful connections with their customers. Non-profits, churches, ministries, one-person businesses, and global enterprises all have benefitted from his expertise in content strategy, creation, and publishing.


Content, Branding, Websites, Email Marketing, Social Media


B.A. English / Writing, Indiana Wesleyan University
UX Certification, Nielsen Norman Group
Email Messaging Certification, MECLABS Institute

“Content Defined are exceptional at capturing the essence of your communication needs, creating a multi-faceted execution strategy, and following through on every detail in the plan. They are easy to work with, understand the demands on a busy business owner’s time, and deliver on their promises. Most of all, where you’re trying to gain traction, they move the needle”
— Joe D’Alessandro, Founder / CEO, Strategic Hospitality Search